| Expert Articles by Bill Ellis |
Bill Ellis is recognized as an expert author on many business topics, including business development, management, marketing and sales. Below are a few articles that may be of interest and value to you.
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Bad Economy: Promote Your Small Business Using Free Publicity.
By: Bill Ellis
By now most businesses, with the exception of Exxon Mobil, are experiencing the negative effects of the economic turndown. While it may seem counter-intuitive, now is the time to put more to put more effort into promoting your business. Cuts in your advertising budget may be appropriate, but you can gain valuable promotion through the use of free publicity. Here are some tips to help you get free publicity for your business. Click here to read the complete article.
Sales: The Need for a Second Look
By: Bill Ellis
Profitable sales depend on how sales managers match customer communication needs with the appropriate contact medium. The ultimate goal is to increase selling productivity. Click here to read the complete article.
Small Business Marketing For Sales Growth
by: Bill Ellis
Most small business owners would agree on the need to have a plan for sales growth. Yet far too many small businesses rely on “sales effort” and far too few establish appropriate marketing strategies for sales growth. Most marketing experts suggest three marketing strategies that are open to all businesses, large and small. Click here to read the complete article.
Be an expert marketer
By: Bill Ellis
To many experienced and inexperienced business people marketing appears to be a big mystery. This article details six critical steps necessary to become an expert marketer. Develop these six critical traits...and success will surely follow. Click here to read the complete article.
Five Principles for Succesful Tourism
By: Bill Ellis
For a community to effectively capture its share of visitor spending, it must balance its natural, historic and cultural resources with the right combination of manufactured attractions including the retail businesses. Five general principles can be a starting point to help retailers recognize what is needed to successfully tap into the tourist market.
Click here to read the complete article.
Boosting Tourism in a Bad Economy
By: Bill Ellis
How do you boost tourism during an economic turndown? Why not use today's economic woes in an advertising campaign emphasizing everything that is "free" in your area? Click here to read the complete article.
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